15.07.2022
MISTAKES TO AVOID WHEN CHOOSING A LOGO FOR YOUR COMPANY
A logo is one of the most important visual elements of a business. It is among the things by which you will be recognized.
Therefore, it is crucial not to neglect it, but to approach its selection carefully. Here's what to avoid:
Cheap usually shows. And a business that is not inclined to invest enough money in one of its symbols is not at all trustworthy. Even if you don't have a high budget, don't necessarily try to skimp on it. Especially when you're starting a new business that has yet to win customers over.
Betting on proven formulas is easy, but it won't set you apart at all. After all, you want to attract attention, not be mistaken for competitors, right? Keep in mind the theme of your business and what message you want your logo to convey, but try not to make it look like others on the market. To this end, you can research what businesses similar to yours are using in order to have a basis for comparison.
It's not just that you won't stand out here. Even worse! Anyone who sees your logo and knows where it was copied from will automatically lose even the ability to trust your business.
Every color has a message. Choose one that aligns with your company mission, with the goals behind your business, with what you offer your customers. This way you will be able to subconsciously communicate what is behind your business.
How logo color manipulates your emotions
Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon tell you there's a McDonald's nearby, for example. This color is invariably associated with the specific company, but what emotions does it trigger on a subconscious level?
Here's how things look with the different colors:
Red
It is associated with fire and blood and evokes a sense of intensity, action, sensuality, passion, trust and aggression.
Blue
It is associated with the sky and the sea and evokes a sense of comfort, faith, conservatism, understanding, clarity, harmony and trust.
Yellow
It is associated with sunlight and evokes joy, vitality, energy and a sense of freshness.
Green
It is associated with nature and evokes calmness, a sense of relaxation, harmony, peace and hope.
Violet
It is associated with nobility, evokes a sense of luxury, power, glamour, nostalgia, romance and introspection.
Orange
Associated with sunlight and the tropics, it evokes happiness, enthusiasm, creativity, determination and stimulates mental activity.
Black
It is associated with the night and evokes a sense of mystery, formality, courage, seriousness and luxury.
Pink
It is associated with femininity and evokes emotions of love, sympathy, warmth, sexuality and caring.
Brown
It is associated with Mother Earth and evokes feelings of reliability, care, support and security.
