29.03.2022

ENTREPRENEURSHIP: FIVE STEPS TO INCREASE CONVERSIONS IN YOUR ONLINE STORE

Convenience is everything when it comes to online shopping.

E-commerce businesses know all too well how small barriers to purchase can make a big difference in conversion rates, writes RetailDive. For many users, a few extra clicks or just seconds of work are all it takes to move from wanting a product to giving it up.

How to optimize for higher conversions?

For starters, even people who like to shop find some aspects of it annoying. No one ever gets excited about filling out forms with data and information.

Here are five ways to help your customers get excited about their shopping and increase their conversions.

Offer rewards

The average global conversion rate of e-commerce is 3.29%. However, when customers activate money back rewards, they are up to 10 times more likely to make a purchase. Incentives also build brand loyalty.

The prize, if offered earlier in the consumer trip, can attract consumers to make a purchase and complete it. Reward programs are known to increase customer retention through gamification and make more purchases.

Add social proof

People usually trust regular stores more than e-commerce companies. So, if you are not a name in the field, show a symbol and / or social proof to build trust. More than three-quarters of consumers are willing to make purchases on an e-commerce site with a secure payment badge, for example, or if they see that their payment is powered by a network they trust.

You can also publish the recommendations of satisfied customers on your site. Encourage users to share on social media about their experience with you - this will increase trust in your brand and provide proof to new buyers that it is reliable.

Make shopping easy for customers

The internet is full of distractions. So the expectation that users will make every effort to come to you can be daunting. To reach people, you need to go where they already spend their time so they can buy in a moment of inspiration, such as when they see your product in a post or video.

People will never feel the same connection with a brand that they feel with another human being. That's why buying a product directly at the point of inspiration without redirects or additional documents is a quick and intuitive digital experience.

Unlock sales with CRO

As your business grows, so will your website traffic. Using data-driven practices, such as conversion rate optimization (CRO), to analyze your business and make revenue-maximizing improvements is critical to success.

Determine which products perform well and which need attention. Running A/B tests will allow you to determine which elements of your site perform better.

For e-commerce brands, all this contributes to more sales. The more you optimize your e-commerce store for conversion, the more sustainable your business will become. When you prioritize sales promotion in your store by making shopping as easy as possible, the profits from those sales will increase.

Provide a fast payment process

An effective way to speed up payments is to include a variety of one-click payment methods. This ensures a fast process, which is important for customers. Bet on secure payment methods, such as PayPal, Apple Pay, Klarna, Bolt and others.