Entrepreneurship: What is branding and why is it needed?

18.03.2022

ENTREPRENEURSHIP: WHAT IS BRANDING AND WHY IS IT NEEDED?

Brand and branding are important components of any company that plans to develop and expand its influence in the market. Specialists from the advertising agency Rebrand.bg advise you to place your outdoor advertising in prominent places such as shop windows, billboards, megaboards, on the facade of a large building or on a car. In this way, the information will reach more customers who will get to know your brand. According to Rebrand, for best results it is good to use wide format printing.

What is branding

Creating a positive image of the company, its distribution and consolidation in the minds of the client. In simple words, this is brand management. Outdoor advertising includes a range of marketing activities to develop the image and maintain long-term relationships with the consumer. Thanks to it, a unique style is created, the value of the product increases and trust in the company is formed.

What is branding for?

The main goal of outdoor advertising is for the company to stand out among its competitors. It must create a clear, understandable and positive vision to increase the visibility and loyalty to the company.

Outdoor advertising is used for:

  • display the high value;
  • creating communication between the company and customers;
  • development of the concept of market positioning - verbal and visual identification of the product;
  • selection of marketing channels and development of a strategy for promotion;
  • highlighting competitive advantages;
  • giving individuality.

Outdoor advertising should show the importance and value of your product to the audience, as well as distinguish the company from competitors.

Types of branding

The most important elements of outdoor advertising are bright colors and memorable symbols and inscriptions that will be easily perceived by customers. The main types of branding are:

personal brand - also called personal branding - is the promotion of a media person, as well as the formation of a certain opinion about him. This type became especially popular with the development of social networks and the emergence of experienced bloggers, influencers and other celebrities;

company branding - this is the development of culture, philosophy, mission within the company. An example is Google's human resources policy, which encourages the ideas of professionals;

political branding - it includes election campaigns of candidates, slogans, party symbols and advertising videos. This may include both a representative of the political sphere and the whole organization;

product branding - in this type the logo, design and packaging are important, as well as the philosophy and value of the product. The main task of the brand is to stand out from the competition.