15.09.2021

ENTREPRENEURSHIP: THE RETARGETING BIZ APP IS REVOLUTIONIZING THE E-COMMERCE MARKET

The Romanian company Retargeting Biz, which already operates in 4 European markets (Romania, Hungary, Greece and Bulgaria), has officially launched a new automated marketing platform "All in one", available to local and global online stores and their customers.

With an investment of over € 3 million and state-of-the-art technologies, the new Retargeting Biz platform is revolutionizing the e-commerce sector, putting online stores at the top level while offering a unique experience to its customers.

With Retargeting Biz, online stores receive 100% automated ads, up to 15% better Conversion Rate (CVR), up to 20% better Average Order Value (AOV) and time spent on the website, and up to 100% more high sales.

The new product is now available and the feedback received from some existing customers migrated to the new technology is "WOW"! Easy to use, automated and powered by AI, the new platform includes ingenious graphic designs and automatically generated content and two brand new marketing Simply put, this is an amazing experience for both e-commerce merchants and their customers.

"In addition to the improved existing functionalities, two brand new ones have been added: personalized recommendations (Recommendation Engine) and dynamic newsletters (Newsletter), which are very complex and highly effective for increasing the Conversion Rate (CVR) and the Average Order Rate (AOV), while improving the user experience”, says Alina Mitrika, Commercial Director of Retargeting Biz.

As a result, online stores, regardless of their size and field of activity, have a brand new, automated, easy to use and highly effective marketing platform that brings together all current marketing channels, from automated Google, Facebook and Instagram ads to push notifications popping up. windows, SMS, dynamic newsletters and recommendations with personalized content. The platform can also be accessed from the mobile application of Retargeting Biz, now for iOS and Android.

The key benefits for online stores that implement the Retargeting Biz solution are closely related to the automation and personalization of marketing campaigns, centralized management of marketing channels, quickly and easily through a single platform, and resource optimization. On the one hand, human resources are improving due to less time spent creating and managing marketing campaigns; less graphic design and content is needed. On the other hand, financial resources are brought to full potential, as ads are automated and the use of custom content improves the conversion rate, retention rate and average order value. In addition, personalized content gives website visitors and subscribers a more useful and beautiful user experience.

The company's turnover approaches 10 million lei in 2020, which means a 58% increase compared to 2019. The growth is due in part to the global expansion of e-commerce, but also to the growing awareness of the Retargeting Biz brand and the excellent results reported from customers.

Currently, the team of experts of Retargeting Biz consists of over 50 people, of which 35 are in Romania and over 15 work from different countries around the world.

"Because we are talking about a complex platform, the whole development process took two and a half years, during which several teams, both internal and external, worked to build it. Our team from Romania developed it, but also received the support of our international colleagues. They have contributed a lot in terms of feedback and testing of the platform's features. An average of 15 developers worked on the project at the same time, not to mention all those responsible for business analysis, testing, design, UX / UI, project management and content,” adds Rares Banescu. If online stores do not have enough time, human resources and do not rely on marketing agencies, by choosing the Premium Account Management service they will have a whole team of specialists who will handle their entire marketing strategy, implementation and monitoring.

The application is now available for most e-commerce platforms. As a result, online stores can make a flying start with just a few clicks. For personalized websites or platforms, Retargeting Biz's customer service and support teams provide integration assistance.

Once an online store integrates the Retargeting Biz solution, the results begin to show almost immediately for almost all campaigns. For those working through machine learning, a longer data collection period is required. The system will be continuously optimized during this period until the best results are achieved.

The main goals of the company this year are to increase the number of local and international online stores that use the Retargeting Biz platform, to consolidate its position in the Romanian, Hungarian, Greek and Bulgarian markets, as well as to expand to other European countries.

"Our main goal is to provide online stores with access to the most advanced technologies to facilitate their work and help them grow naturally and progressively. Our best publicity comes from the recommendations of our clients and we are convinced that the result will not stop appearing. First and foremost, we strive to strengthen our position in all 4 markets in which we are present, both in terms of the physical office and the local teams. In addition, we strive to expand into new foreign markets,” said Rares Banescu, CEO and Founder of Retargeting Biz.