02.07.2021

ENTREPRENEURSHIP: THE MARKETING THAT WILL MAKE YOU LOVE YOU FOR LIFE

Marketing is something that requires research, time and understanding. It requires patience, compassion and empathy. It is about understanding what customers really need and giving it to them in a way that arouses admiration and respect. Use these basics to target your next marketing campaign and see what new doors it opens for your business. Use these three basic marketing basics to target your marketing decisions and create marketing campaigns that turn customers into lifelong fans.

Marketing is about finding and understanding a market in need

Marketing is not advertising. Make sure you understand the market before you spend your money on inappropriate advertising. See where your competitors advertise and how they do it. Find out where your customers spend their time and what their spending habits are. Investigate how they make their purchasing decisions. Use this information to create a real marketing strategy, instead of guessing and wasting your valuable capital on vain assumptions.

Marketing is about communicating with your potential customers

Marketing is a process of communication more than anything. Communication is about understanding the other person's point of view, not telling the other party why you are right. Many companies will accept that marketing is telling their customers exactly why to buy their product or service, but it is more than that. It's about communicating with your customers, asking them what they want. It's about learning how you can serve them better.

Once you find your market, find ways to communicate with them. Show your clients that you care about who they are and how they would like to be treated. Use communication channels to get information about your customers. They are not just potential dollar signs. They are people who deserve to be seen, heard and appreciated. Understand and implement this and you will stand above the crowd of other companies fighting for their attention and money.

Marketing is a learning process

Consumers buy from people and companies they know, like and trust. Just like you, it's hard to trust a stranger on the street trying to sell you anything, so why would you expect to be different?

If you are in the wrong market or miss the time, it is unlikely that your customers will want to buy from you right now. However, you can still educate them on why you may be a better choice next time. Use education to attract your ideal customers closer to a purchase decision. Don't just throw your offer at them every time you have a chance. Spend time training your prospects and let them make new choices once they learn why it's good for them.

Source: Scott Chrisman, CEO of Media House, co-founder of Health Media Group for entrepreneur.com