Romania Marketing Campaigns Continue

24.06.2021

ROMANIA MARKETING CAMPAIGNS CONTINUE

"Our friendship is very important for tourism, as we are neighbors and it is extremely important to maintain good relations." This was said by the Minister of Tourism Stella Baltova after a meeting with the Ambassador of Romania to Bulgaria Brundusa Predescu. The two discussed the state of the tourism sector in both countries.

Our northern neighbor is in first place in inbound tourism in our country in recent years. Minister Baltova expressed hope that this trend will continue in the future. "We are also continuing our integrated marketing campaigns for the Romanian market," the tourism minister explained. The ambassador confirmed that these activities are visible in Romania and influence the choice to travel to Bulgaria. For the period January - April this year were reported over 103 thousand visits by Romanian tourists in our country, and only from May 27 to June 17, according to unconfirmed data, over 20 thousand Romanian tourists spent the night in accommodation in Bulgaria. In this regard, the caretaker Minister assured Ambassador Predescu that the measures taken in our country in connection with the epidemic situation are clear and strictly observed.

Ambassador Predescu praised the work in line with the authorities in the two countries in the recent opening of borders and the lifting of border restrictions.

Romania has also stated its readiness to partner with Bulgaria on the common path to full membership in the Organization for Economic Co-operation and Development (OECD). The two countries will join forces for joint future work within the influential organization to improve the results of the tourism industry.

The meeting also highlighted the good cooperation and readiness for fruitful work in the framework of the working group for tourism at the Black Sea Economic Cooperation Organization, where Romania is a coordinating country until 2022.

According to Ambassador Predescu, it is important for the two countries to continue working together - both to stimulate the tourism business and for other sectors of the economy. She also informed that Romania offers many opportunities for tourism that would be of interest to Bulgarian tourists.

The meeting discussed bilateral initiatives such as the offer of joint products and cultural tourist routes with the idea of ​​attracting guests from distant tourist markets, especially after the end of the global pandemic of Covid-19.

In the context of the intensification of the season, the topics of the transit of buses through Romania with Ukrainian and Moldovan tourists wishing to spend their holidays in Bulgaria, as well as the passage of Romanian tourists through Bulgaria in the direction of Greece were discussed.