26.04.2021
WHO ARE THE MOST DESIRED EMPLOYERS IN BULGARIA FOR 2021?
For another year, the IT sector is emerging as one of the most preferred by employees in pandemic and more uncertain times, after the first two places in the annual independent survey Employer of Choice, which is exclusively available to Investor.bg, are occupied by companies from sector. At the same time, however, the TOP 5 is complemented by retail and consumer goods companies.
In 2021, the winner of 2020 - VMWare - will lead the prestigious ranking. The software company climbed from 3rd place in 2019 to the top during the pandemic last year and in a state of emergency retains its position as a leader in image as an employer in Bulgaria.
In second place is another software giant SAP Labs Bulgaria (climbing from 3rd position in 2020). Top 3 surprisingly fills last year's number 7 - Lidl Bulgaria.
Perhaps surprisingly, the top five is complemented by consumer goods companies - Nestle Bulgaria climbed strongly from 20th place a year ago to 4th position now, and in fifth place is Coca-Cola Bulgaria, after moving 3 places forward.
"The purpose of the study is to establish the image as an employer of a company - what are the strengths that attract employees and where it lags behind. In the highly competitive labor market in our country, this is an element in business that cannot be underestimated and immeasurable. Huge human resources management and recruitment budgets depend on this data.” With these words describes the study Georgi Georgiev, a representative of the organizer for Bulgaria - ToTheTop Agency.
The top ten also includes Lufthansa Technik Sofia, Hewlett Packard Enterprise, Coca-Cola Hellenic, Coca-Cola European Partners Services Bulgaria and IBM Bulgaria LTD.
The Employer of Choice study is based on a sophisticated algorithm based on an established model used by the father of employer brand science, Simon Burrow, to measure a company's employer brand, and uses this as a starting point to improve its performance. The algorithm examines more than 50 brand characteristics, communication channels, alternative choice of the candidate and more, and more to determine the sum of points and rank "Top 50 of the most desirable employers."
More than 13,000 people from all over Bulgaria voted in the survey. The survey contains over 50 questions and was conducted in the period March - April 2021 online.
It is interesting to note that just over 58% of respondents do not consider leaving their current employer, and less than 7.78% have decided to do so after 6 months. The share of the hesitant is also high - 25.16%.
"Yes, there are reasons for optimism! We have noticed a polarization in the behavior of companies in the last year - some have stopped even their timid attempts to work on their employer image. They just froze, waiting or cutting resources, shifting their attention to business urgency and day-to-day tasks. However, others have now decided to reap the dividends and solve business cases through human resources - use the moment to improve the quality of human resources, fill "holes" at a lower cost of selection or expand their business. Great moment for optimization and many companies take advantage. We expect 2021 to be a record number of individual reports prepared for companies by Employer of Choice", Georgi Georgiev explains.
Who were last year's winners see here!
And here are the most desired employers by Bulgarian students for 2020.
