21.04.2021

FOR OUR CHILDREN FOUNDATION WITH A NEW LONG-TERM CAMPAIGN IN SUPPORT OF EARLY CHILDHOOD DEVELOPMENT

The For Our Children Foundation has announced the start of a new large-scale fundraising campaign entitled "A Hug for Our Children". The goal of the campaign, which will last until the end of 2021, is to raise public awareness on the extremely important topic of early childhood development, as well as to engage more individual donors in support of full care for children.

Today, over 33.3% of children in Bulgaria live at risk of poverty or social exclusion, and many parents cannot give their children a strong start in the first years of their lives. Our common responsibility is to mobilize all resources to improve their quality of life and care with timely and adequate support.

Because early childhood is one of the most important periods for the further development of the child, it requires optimal support for him and his family. Because 90% of a person's brain activity develops in the first years of his life, and investments in early childhood bring more than 10 times return on society.

Thoughts about our own daily lives, however, often take us away from the thoughts of others. We spend many hours at home, encounter different content on social networks… and do not stop pressing our favorite "Like" to let our friends know that we like something. Meanwhile, the "invisible" children are fighting for their better tomorrow.

If we want to achieve real change, pressing a button is not enough, it is important for each of us to take real action, to help someone in need. Because nothing can replace a real hug, real love or a helping hand.

Ambassadors of "For Our Children" during the campaign will be a number of native influencers and media. Among them are actors Aleks Aleksiev and Daria Simeonova, singer Orlin Pavlov, Antoinette Pepe and Filip Stoyanov. All partners will support the initiative free of charge by informing and motivating the followers to pay more attention to the need for full care in the first years of our life development.

For more than 29 years, the For Our Children Foundation has been supporting young children and their families, helping to improve the quality of life of thousands of children and their families.

Learn more about how to participate in the campaign here.