16.12.2020
STABLE IN THE VISION, FLEXIBLE IN DETAIL
The richest man on the planet, Amazon founder Jeff Bezos, is known for being super motivated and ruthless in pursuing his goals, but not dogmatic about the methods he uses to do so.
Bezos actually warns against the risks of adhering to a single campaign. While the boss of Amazon can certainly boast a number of innovative ideas, his flexibility in work is the thing that helps him the most in overcoming the obstacles that life faces.
If you are not flexible, you will constantly hit your head on the wall and you will not find a solution to the problems you are trying to deal with, "he said.
Don't rely on just one strategy
A flexible approach is about adapting your strategy to changing circumstances and the information you accumulate over time. This means that you must be able to distinguish between practices that work and those that do not work, and be prepared to change your approach in line with these realities.
This does not mean that you have to be out of your long-term goals, quite the opposite. As Bezos says, "We are persistent in terms of vision, but flexible when it comes to details."
A good example of this is Amazon's work with external vendors. Integrating them into the company's online platform has taken a lot of work and effort, but today they are responsible for a higher percentage of the platform's sales than Amazon's own commercial business. Bezos knew he had to adjust his strategy so that things could happen, but he did not give up on his overall plan in order to achieve that goal.
Methodical and flexible
The key to your success is to understand what your priorities are, but also to be pragmatic about how to achieve your goals.
Much of Jeff Bezos' career has gone through trial and error and a realistic assessment of opportunities and probabilities. Amazon's path to success was not destined.
When Bezos sees what retail opportunities the Internet offers, he doesn't even know what exactly to start selling online. He methodically analyzed the most profitable products of the 20 largest mail order companies and came to the decision to start a business for online book trade.
Over time, it continues to recognize various business development opportunities and add additional features to the Amazon site. This focus on advances in technology trends and consumer attitudes is a key factor in Amazon's growth and success.
It's all part of the plan
Being flexible does not mean being inconsistent. You may or may not have an action plan. However, it is important not to pretend that this plan is perfect and that if you follow it, there is no chance of making a mistake.
It is much better to consider different options for action, as this will start to accept failures as lessons, rather than as failures from which there is no going back. When identifying a new opportunity or challenge that you want to tackle, you need to do the following:
Define the problem - make sure you understand the situation well and know exactly what you need to do to solve the problem
Gather ideas - find as many solutions and methods as possible to achieve your goal goal
Try again (if necessary) - if your solution doesn't work, look for another one and try again.
This flexible approach will help you focus on your most important goals and stop worrying about the smallest details and the failures you are sure to have. Eventually, the details will be smoothed out, and the skills and knowledge gained from your experiences will help grow your business.
