21.06.2023
HOW TO EARN FROM YOUR ONLINE STORE
Tips from experts on how to keep your customers
For many online retailers, the period of Black Friday and Cyber Monday is associated with a huge workload, but also with the possibility of incomparably more sales than during the rest of the year. However, after it comes a new challenge for them - namely, how to retain already attracted visitors to their sites and make them engage in shopping again.
For this purpose, it is necessary to first pay attention to the intuitiveness of the website or e-store, experts from a hosting company advise. The headings, product photos and descriptions - everything should be done so that the customer can navigate quickly and easily place his order. Another way for users to feel cared for with the attention they need is by making a chat connection. Through it, merchants can better understand customer needs and offer them a solution through their products and services.
Emphasis on a well-thought-out email strategy
If a marketer wants to introduce their website audience to new or little-known products, it's a good idea to do so through personalized emails. Experts advise sellers to prepare email newsletters on a monthly basis, in which they include valuable content related to news, upcoming promotions or future activities on their site.
Maintaining the relationship with the customer after the purchase
"It is a good practice to contact customers by email one week after they have placed an order. In it, you could once again thank them for choosing your brand and give them advice on optimal use of the purchased items" - says a marketing manager at a Bulgarian hosting company.
Loyalty programs
are another powerful tool for online merchants to motivate their customers to shop from them more often. In this way, they have the opportunity to thank those who supported them at the beginning of their business development. "The closer you allow customers to the essence of your brand, the closer you get to them and strengthen their conviction that they have made the right choice, trusting you," the expert also notes.
Holiday Marketing Automation
To ensure free time off during Christmas, Easter or other public holidays, online store owners can use email sending software that allows messages to be sent automatically on specific dates. In addition, WordPress plugins and other automation applications could be used that could connect different online services and automatically perform a certain action when an event occurs.
Don't underestimate traffic during the holiday season
Just like preparing for Black Friday, during holiday or seasonal periods, online retailers will need to make sure their sites are up and running quickly, can handle increased visitor traffic, and look good on mobile devices.
Festive or seasonal design
To be ready for Christmas, Easter or seasonal online shopping, online stores should also create a festive atmosphere - through appropriate fonts, banners, checks, animations and even short holiday videos. We can always add themed content in a new and elegant way.
